In today’s market you must utilize every tool and resource to your advantage, each feature unlocking and creating opportunities. By becoming familiar with Adobe Photoshop and Flash it opens doors into the visual world. Society has taken a drastic turn in the past decade leaning towards the visual aspect of the online as well as the print world. In the travel and hospitality sector images are everything, appealing images of hotel amenities, beaches, mountains, local activities, every image puts a certain feeling to that product or service you’re selling. Learning just the basics could potentially save you a lot of money as well as make you a lot of money.
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This past week in my Basic Marketing Class, we inspected and evaluated print advertisements. To wrap things up I was assigned to design an ad for a company of choice. I chose to do an ad for J skis, J skis is a new ski company with a target market of 13 to 25 year old customers, sided mostly with the up and coming "Hip" aspect of skiing. I was actually very excited to get started seeing that we just started basic Photoshop skills in my online marketing class. Here is what I came up with, comments are encouraged, what do you like, what could be improved, let me hear it! I promise I am proficient at making criticism constructive. Here is a quick list of the tools utilized while designing my print ad.
Keep in mind, I do not own these images, and this ad is not associated with J skis in any form, it was strictly used for educational purposes. Cheers!
A: Attention, upon first visiting NOLS.edu you notice its like no other school out there. No textbooks, classrooms, or whiteboards, but rather a very large depiction of a group of back-country skiers. This image is the first thing you notice upon arrival, reaffirming NOLS key statement, "What NOLS teaches cannot be learned in a traditional classroom or on a city street." I: Interest, the creators of the site did a good job creating interest by, not giving too much away. Upon first glance the page is full of pictures depicting adventure and exploration, but doesn't really give the viewer a full explanation right away. By creating this "unknown" persay, they actually create interest by not saying a whole lot. D: Desire, the desire to participate in these activities is mostly driven by the visual aspect, pictures, videos and history of past events and programs. The website does a very good job of showcasing the adventure, and exploration, but most importantly the fun that is also involved. A: Action, while visiting the NOLS site plenty of action was directed towards me, during the first 10 seconds of viewing, a newsletter pop up appeared giving me the action to sign up for news, up coming events, and announcements. Secondly was the "APPLY NOW" button located directly beneath the main attention grabbing picture. Lastly was a "Request a 2014 Summer Catalog." The action in my mind is the most important of the 4 steps, without the final commitment to an action, your website will never see any results.
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Sidney Severson
Currently a student at University of Utah, specializing in Commercial Recreation. Archives
April 2014
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